This is for the businesses and creators who write for the purpose of describing experiences, services and products in a long-form packed with emotions

Did you know that to have an updated blog and create value for your users before they have even committed leads to 13x more positive business outcomes in terms of conversion? Take Hubspots word for it.

I remember talking to one of our users, Matt, a freelance copywriter who used to write hours and hours to serve his clients with high-quality writing.

He once told me: “Dominik you know I have a certain earnings goal per day, to reach it I take many different writing gigs and jump between various types of topics. Task switching is draining and it often ends in writers block. I used to spend 8 to 10 hours writing. With Text Cortex, it is only around 2 to 3 hours per day.”

We know the feeling, we are a company full of passionate writers and we need to create a lot of content as well to describe our service and make us searchable on google.

So let’s start on how you can use Text Cortex AI writers for product description generation and creation.

tl;dr - too long, didn't read.

1) First, go to the “Blog writing” template by either clicking the creation "+" or by navigating to the "creator".

2) Enter a blog title, a chapter title or a contextual instruction

3) Enter some keywords you would like to focus on (optional)

4) Adjust the Length of your description (optional)

5) Adjust the creativity (optional)

6) Click the creation button as many times until you get what you were looking for.

Pro advice: Divide & conquer, think about the content structure first and create a content brief, then use Text Cortex to create the meat for each chapter. More about this after the tl;dr.

Let me walk you through in some more detail

After you found the "blog writing" template all you need to start is a blog headline.

However, if you want to improve the end results as always you should add some context and additional information. It might be that our AI writers do not pick and use all information, but you will help them tremendously in understanding what you are looking for

You can give our AI writers also an idea of which keywords you would like to focus on. Keep in mind that it will consider them and place them where it sees fit. If you would like to see a heavier emphasis on a certain keyword, try another creation, or feel free to add where it fits.

Remember according to Hubspot the sweet spot for blogs that creates interest, traffic and opportunities are around 2400 words.

Pro advices:

1) Give a clear instruction.

If you ever feel disappointed by the text our AI writers have written for you, ask yourself:

  • What might be the pattern which the AI writers are following?
  • Was my instruction unclear? Ask yourself would my friend understand the assignment?
  • Did I leave out information that I wanted to have in there?
  • Did I limit the creativity of the AI writers too much so they don’t dare to do something different?

Often, you can do the following:

  • Does the creation look like a list of items? Were my instructions a list and it is just building on top of it?
  • Try to change the instructions to something with more context.
  • Add more information with the fitting context into your instructions

Learn more about how our AI writers think and work here! 

2) Divide & Conquer

Like with so many big problems it helps to divide the task into smaller bite-sized pieces.

So instead of expecting a 2000 word article right from the start you can start with smaller problems. Think about it an article is often consisting of an intro, a main part and a conclusion.

Think about a content brief before starting to create.

For example, I want to write a blog about how SEO helps businesses grow organically. Sounds quite big of a task. So let’s break it down.

  1. Intro: Why is SEO important for businesses?

  2. Main part: How can you improve SEO with text content?

  3. Conclusion: What is the first step to get into SEO?

Let’s put this in action:

  1. Intro Instruction: “Why is SEO important for businesses?”

Text Cortex AI writer created:

? SEO stands for Search Engine Optimisation. It refers to the process of optimizing a website for search engines like Google and Bing so that it appears in search results for a search query when someone searches for what the website offers. This optimization includes improving the website’s content, including its technical specifications, such as its keywords, meta tags and images. The aim of an SEO expert is to position a site on top search engine result pages for a particular keyword and to provide relevant content. In general, SEO helps a business to increase the number of visitors to its website by attracting more organic traffic to the website. More visitors means a better ROI, which attracts more customers.

How does SEO help? SEO helps improve your online visibility. The search engine crawls websites to find relevant information and user reviews on these websites, such as business descriptions, content, and website performance. When you optimize your Google listings, for example, the search engines also discover valuable data about your company, such as your target audience’s demographics and interests. You can then use this data in order to customize your web pagesfor each of your target audiences. If you have quality websites and blogs and are using effective web design techniques, then more people will visit your sites and trust your brand name, increasing sales.

 

  1. Main part Instruction: “How can you improve SEO with text content?”

Text Cortex AI writer created:

? How can you improve SEO with text content? The title of your blog post should be really short and attractive so that it ranks higher. People will click on the titles if they are relevant to what they are reading. Your title must be catchy, short and relevant.

The best way to be able to do this is by using keywords in your title. Use these keywords in the title as well as in the body of your blog. Search engine algorithms work based on relevancy and keyword density. If you use quality keywords in the title then your title will rank better than a lower-quality one.

Your goal is to get a decent number of links to your pages from other websites.

This means you need to create content which people like and want to link to, when someone searches for a topic or when they come across your original work even simply because they’re interested in your business or profession.

Having well-written content on your website that answers users’ questions means more traffic will get to your site and you’ll be getting great backlinks with every single link your posts have on them.**

 

  1. Main part Instruction: “What is the first step to get into SEO?”

? What is the ultimate goal of your business/website? This will tell you what type of content needs to be created.

The more specific, the better, as well as your readers are likely to understand your message and become hooked on your services or products.

It’s also helpful to find out if there are any competitors in your niche that you can compare to you.

What do your customers say about your service/product? Are they satisfied with it? Do they know why they should buy from you?

If someone has been using your product or service, do they rave about it? What do they like or dislike? Write all the answers down!

If you have a blog or website and want to make it go viral, then search engine optimization can help.

Some things to consider are: keyword research, title tags, backlinks, social media posts, reviews, email subscribers, RSS feeds, guest posting. You can buy an advertising package to promote your blog or write your own articles.

Et voila! After having a plan first I was able to create this blog about the importance of SEO for businesses in less than 10 minutes. Actually most of the time I spend reading what TextCortex AI writers produced.