Having to Write 50+ Effective Product Descriptions

Kristin was one of our earliest customers from shopify.

A lovely lady who had started an eCommerce called www.infusionhomeinterior.com 2 years before our encounter. Her online shop successfully sells decorative items.

She had recently attended a course on best practices in digital marketing and had learned the importance of content and SEO for organic growth.

Kristin planned to add more than 500 new products to her shop and was standing in front of one, big challenge: writing both the descriptions and other descriptive long form articles to make her products appealing for her customers.

She was battling several different issues at the same time: time being wasted, underdelivering content partners, writer’s block, fatigue, products not being launched on time.

In her first step to tackle this challenge, she hired a marketing agency to produce the content she needed. After waiting for 6 weeks, after postponing her product launches and countless emails, she realized the situation was turning into a disaster.

The quality of written content was crucial to her and she eventually ended up noticing that she was selling and discounting with a broken and definitely not appealing grammar.

Discovering a New Approach to Creativity with TextCortex

Determined not to give up, in her second attempt she tried to create all the content on her own. She locked herself in her vacation house in Norway, away from her family, in order to focus on writing up to 12h a day:

“Imagine needing to write the product description of the 54th decorative pillow in your launch line. At one point everything sounds the same and it becomes difficult to come up with convincing words to make people want to buy the pillow”.

That was until she found out about TextCortex and started using it to spark her inspiration, make her work easier and erase the unpleasant feeling of having to start a project with a blank mind.

Her two most used features were Product Description and Blog Writing.

Kristin soon discovered a new way to work that felt much more refreshing, satisfying and productive.

She found that with our extra help and by taking some time for herself every day, she was able to be more creative and relaxed.

Product Descriptions Written in Seconds

While our expand and rephrase features will be just as useful for your content, the new TextCortex AI Creative Suite now includes features specifically designed to assist in your product descriptions writing process.

 


Ensuring Revenue While Staying Away from Stress with TextCortex

Ever since using TextCortex, Kristin’s work has been become so much easier and more enjoyable.

She no longer has to spend time making sure her product descriptions hit the nail on the head, and can easily find the words she needs, with all their nuances, whenever and in whatever text box she needs them.

The new approach to her daily work routine has positively impacted not only her job but her personal life and comfort as well, and in a really short time too.



Check out how to download & install TextCortex:

https://help.textcortex.com/help/how-to-get-started-with-the-text-cortex-chrome-extension

 

Is eCommerce your main field? Here’s some reading advice…

  1. https://textcortex.com/post/product-marketing-strategies
  2. https://textcortex.com/post/how-to-write-product-descriptions-for-amazon-that-convert
  3. https://textcortex.com/post/top-ecommerce-experts-share-their-winning-strategies